David Hughes (83-88)

 

 

 

David Hughes (83-88) is now a senior executive with WPP, the world’s biggest advertising and communications group, after a spell with “the smallest digital agency in London.”. For the past 18 months, WPP has been reshaped by its long-time chief executive, Sir Martin Sorrell, with the aim of moving the group from a loose federation of independent companies to a more united business.

 

During this shake up, David Hughes became MD of Hogarth Worldwide (a 64% owned WPP subsidiary with 2,500 employees in 25 offices worldwide) in 2016, based in London. In an interview with Business Quarterly he outlined his vision for Hogarth – to become “a global production and media delivery powerhouse for WPP businesses and their clients.” He also gave his advice to an aspiring business leader – ‘Don’t be shy. Follow the money’ – stated that he did yoga and fished to relieve stress and claimed that passion and vision are needed to make a great leader.

 

In July 2017 Hogarth moved into Australasia, launching WPP AUNZ. David told the advertising media: “Many of our global clients have asked us to set up in Australia for a while. In 2017, we are doing it. It’s a great market for creative production; we see lots of innovation there in content and dynamic digital work. It’s a great addition to our growing production network and we look forward to being the production backbone for WPP AUNZ agencies and clients.”